Philosophies that Guide My Work
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Imagination remains the rarest resource in most
leisure and tourism organizations but the most valuable.
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Leisure and tourism organizations continually
overestimate the importance of their “hardware”
and underestimate the importance of their
“software”—the human factor.
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Asking potential customers what they want is always
necessary but always insufficient. Lots of people
don’t know what they want or can’t tell you—until
you show them.
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Any planning for leisure or tourism must be grounded
in the best demographic projections possible. All
demography, like all politics, is ultimately local.
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The best answer to a question remains a moving target.
Understanding how frequently to ask the question is
critical.
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Local government recreation and park services are in
the process of being repositioned as a health and
wellness service of government. This means doing some
different things but more importantly it means
understanding, promoting, and evaluating everything
that is currently done differently.
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Comfort and pleasure are not the same things. Many
unsatisfying leisure and tourism experiences are
extremely comfortable.
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Good ideas can always be made operational.
Otherwise—they are not good ideas.
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Globalization is here to stay. All issues pertaining to
leisure and tourism services must be approached with an
international perspective.
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Getting people to become physically active is never about
calories; it's about connections with other people, fun,
meaning. It's not science—it's social.